Milliken ColorDirection 2023
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Discover 7 bold new colors set to take 2023 by storm!
Play
ColorDirection 2023
1:37
Global resilience has shown itself to be robust and in 2023, consumers will step beyond the fear of difference and be connected with Bold Unity, a collection of tones powerful in impact and vulnerable in expression.
The work of thought-leaders and trend-watchers in the worlds of textiles, packaging, fashion, design and marketing and a specially convened Milliken panel, Milliken’s ColorDirection 2023: Bold Unity has created tones and contrasts that work together as a team, colors that can sing gentle harmonies or raise the roof with vibrancy.
On the warm side of the color spectrum, you will fall in love with Extravagant Orange, Radiant Rose and Sharply Citrus.
When it’s time to be sharp and fresh, nothing beats Extravagant Orange, a powerful and universal color that brings brightness to a world still waking up to new possibilities and that shouts for positive action and new hope.
Shining its bold strength through the color palette, Radiant Rose brings together a softer harmony of warmth and comfort. This is the tone of challenging norms and of working together to create new visual languages from an alphabet of color.
After quiet years in disconnected shadows, the world is starting to come together to be seen and to be bold. In contrast with the humble shades of softer colors, Sharply Citrus brings a call for attention and an urgency that dares to be noticed. This is the color to make it happen.
Milliken’s customized colorants make these shades come alive. Liquitint® combines dynamic colors with excellent processability for multiple applications including home and laundry care, compatible with the most challenging active ingredients while Reactint® polymeric colorants for polyurethane (PU) add appealing color to products without affecting the physical properties of the material. ClearTint™ color concentrates for NX® UltraClear™ polypropylene (PP) add vivid, transparent color and are compliant with safety requirements for food packaging.
For the new color collection’s cooler colors, look out for Unity Blue, the flagship color of the Bold Unity range, with an unforgettable link to the oceans of possibilities within us. With this classic blue we reach out our arms to welcome the potential ahead, putting the past to rest.
Other cooler shades include Lavender Embrace, Coral Moments and Team Green.
A sure sign of luxury and ceremony, Lavender Embrace is the go-to color for effortless comfort, texture and richness. In a time when the world is crying out for good news and extra care, this is the color that brings support and reassurance to the palette.
Coral Moments is the spirit of playfulness for the consumer mind. Carefree walks with loved ones under bright summer skies, precious days collecting moments that will live forever in memory, all with the crisp bright comfort of this unmistakable hue.
Team Green flies the flag for new generations of love for our planet. Working together with nature, society is building an era of growing respect and this beautiful color is both bright and rich, representing the fertile and vibrant world around us.
To bring these dazzling colors to life, Milliken’s Keygloss solvent-based pigment dispersions are specifically formulated for demanding solvent borne metal, glass and plastic coatings and an excellent choice for transportation finishes or sports equipment. Keytint products are aqueous, high performance, surfactant-based pigment dispersions formulated specifically for both interior and exterior wood coatings, designed to provide clean, excellent transparency, high gloss and uniform color, while the Keyfast Spirit line of dye powders are a long standing and popular solvent soluble metal complex family of dyes that provide formulation flexibility and strength in solvent-based systems.
The work of thought-leaders and trend-watchers in the worlds of textiles, packaging, fashion, design and marketing and a specially convened Milliken panel, Milliken’s ColorDirection 2023: Bold Unity has created tones and contrasts that work together as a team, colors that can sing gentle harmonies or raise the roof with vibrancy.
On the warm side of the color spectrum, you will fall in love with Extravagant Orange, Radiant Rose and Sharply Citrus.
When it’s time to be sharp and fresh, nothing beats Extravagant Orange, a powerful and universal color that brings brightness to a world still waking up to new possibilities and that shouts for positive action and new hope.
Shining its bold strength through the color palette, Radiant Rose brings together a softer harmony of warmth and comfort. This is the tone of challenging norms and of working together to create new visual languages from an alphabet of color.
After quiet years in disconnected shadows, the world is starting to come together to be seen and to be bold. In contrast with the humble shades of softer colors, Sharply Citrus brings a call for attention and an urgency that dares to be noticed. This is the color to make it happen.
Milliken’s customized colorants make these shades come alive. Liquitint® combines dynamic colors with excellent processability for multiple applications including home and laundry care, compatible with the most challenging active ingredients while Reactint® polymeric colorants for polyurethane (PU) add appealing color to products without affecting the physical properties of the material. ClearTint™ color concentrates for NX® UltraClear™ polypropylene (PP) add vivid, transparent color and are compliant with safety requirements for food packaging.
For the new color collection’s cooler colors, look out for Unity Blue, the flagship color of the Bold Unity range, with an unforgettable link to the oceans of possibilities within us. With this classic blue we reach out our arms to welcome the potential ahead, putting the past to rest.
Other cooler shades include Lavender Embrace, Coral Moments and Team Green.
A sure sign of luxury and ceremony, Lavender Embrace is the go-to color for effortless comfort, texture and richness. In a time when the world is crying out for good news and extra care, this is the color that brings support and reassurance to the palette.
Coral Moments is the spirit of playfulness for the consumer mind. Carefree walks with loved ones under bright summer skies, precious days collecting moments that will live forever in memory, all with the crisp bright comfort of this unmistakable hue.
Team Green flies the flag for new generations of love for our planet. Working together with nature, society is building an era of growing respect and this beautiful color is both bright and rich, representing the fertile and vibrant world around us.
To bring these dazzling colors to life, Milliken’s Keygloss solvent-based pigment dispersions are specifically formulated for demanding solvent borne metal, glass and plastic coatings and an excellent choice for transportation finishes or sports equipment. Keytint products are aqueous, high performance, surfactant-based pigment dispersions formulated specifically for both interior and exterior wood coatings, designed to provide clean, excellent transparency, high gloss and uniform color, while the Keyfast Spirit line of dye powders are a long standing and popular solvent soluble metal complex family of dyes that provide formulation flexibility and strength in solvent-based systems.
Milliken's other eye-catching colorants include
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Keyplast
KeyPlast® colorants are a spectrum of bright, high-performance shades for a multitude of polymer and resin systems including ABS, PET in transparent, food-contact applications, and other transparent amorphous polymers such as polystyrene (PS), polycarbonate (PC) and acrylic (PMMA).
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RESIST™
RESIST™ colorants are designed especially for engineering polymers such as polyamides (PA), polybutylene terephthalates (PBT), polypthalamides (PPA), polysulfones (PSU), and other high-heat glass filled and flame retardant resins and alloys that perform well in high-temperature processing.
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Liquitint® Agro
Liquitint® Agro advanced colorants for fertilizer. This range of non-staining liquid colorants provides a broad spectrum of color options with low inventory requirements and easy blending.