Aligning Performance and Sustainability

Lion Corporation Thailand Limited's 2030 sustainability vision aimed at reshaping daily habits for a meaningful impact. To realize this vision, they introduced the Systema Slim Teq toothbrush, a product epitomizing their commitment to health and the environment. This toothbrush, designed for effective cleaning and with a 35% plastic reduction at the head part, needed a specialized plastic resin for its Thai launch. Lion Thailand collaborated with IRPC and Milliken & Company, selecting the POLIMAXX®️ DURA-PRO combined with Milliken’s Hyperform®️ additive. This collaboration culminated in a launch that championed sustainability, reduced CO2 emissions, and promoted the recycling of plastics, solidifying a shared commitment to innovation and sustainability.