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Advil maker GSK Consumer Healthcare (GSK) announced a commitment to reducing the plastic in more than 80 million Advil bottles by 20%, which will result in a reduction of nearly 500,000 pounds of plastic in the environment. The new barrier resin technology reduces the amount of resin required to mold and craft the high-density polyethylene (HDPE) bottles, while maintaining the same barrier protection properties.

GSK credits the success of the lightweighting program to GSK’s collaboration and partnership with both Dow and Milliken for the materials. The bottles are fully technically recyclable through the HDPE recycling stream. Notably, the development serves as an expandable technology platform. Other GSK product lines and brands are currently being assessed to use this technology.