Milliken ColorDirection 2024
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![CD24](/-/media/milliken/blogs/chemical/cd24.png?cx=0.49&cy=0.97&t=W1440xH720&hash=03371BB0A099489CAD462221414C7FDB)
ColorDirection 2024
RE:collective
In the world of product design and development, color is an essential tool for communicating a brand's values and message to consumers. Companies spend countless hours and resources researching and selecting the perfect color palettes for their products and branding. And yet, even with all this effort, the right color palette can sometimes be elusive. We have a long history of helping companies use color effectively in their products.
With the release of this year's ColorDirection, we are once again paving the way in the world of color and helping to shape the future of product development. This palette of six vibrant colors has been carefully crafted to meet the needs of the future consumer, reflecting the changing social and environmental landscape of our world.
RE:collective is an ideal, an approach that demands reflection on the past, present, and future. It embodies all that we want to achieve together, and represents humanity's commitment to collaboration, creativity, and courage that drives us forward, to meet the needs of our future selves.
RE:empower ![re-empower](/-/media/milliken/blogs/chemical/re-empower.png?h=227&w=400&hash=953E6C67517B60C59FDCD055FFCAC392)
Digital innovation can create a sense of belonging to something larger than yourself. Technology is providing a framework for our future and has become second nature to us. By embracing digital humanism, we can reinvent our society and empower the individual, and the collective. The green of RE:empower provides a visual cue of our reality; despite living in a new, digital age, we must stay grounded and focused on the natural world.
RE:imagine ![re-imagine-v2](/-/media/milliken/blogs/chemical/re-imagine-v2.png?h=226&w=400&hash=840356FD74C3DEF670607EA429F2802A)
Despite our differences, we strive for unity and equality, not just in terms of cultural identity but also in education, gender, class, and income. Imagine a world where we love and accept those who are different from us. This is possible with the reliable and classic tones of RE:imagine - a hopeful blue that inspires cohesion and breaks down barriers.
RE:kindle ![re-kindle-v2](/-/media/milliken/blogs/chemical/re-kindle-v2.png?h=226&w=400&hash=4042A546F7E058C47A2EF5D2ACE078BD)
In volatile, uncertain times, psychological safety and confidence in others and our social systems are not just important but essential. Now is the time to RE:kindle trust. This familiar hue of pink supports our natural yearning for trust and compassion to help restore faith in ourselves and others.
RE:claim ![re-claim-v2](/-/media/milliken/blogs/chemical/re-claim-v2.png?h=226&w=400&hash=CDF6F83430051DB10A419083F92111CD)
RE:claim your voice, your space in society, and use your confidence to make a positive impact in the world. Be bright, confident and heard. This year’s red taps into our need for individuality, in speech, in dress and in yourself.
RE:animate ![re-animate-v2](/-/media/milliken/blogs/chemical/re-animate-v2.png?h=226&w=400&hash=288661EA9C854DEBB586C10980A7B492)
To reanimate someone or something is to bring new life and energy. With a focus on wellbeing and spirituality, the sporty and active RE:animate invokes an instinct to reconnect to yourself, your physical and mental wellbeing, nature, and those around you.
RE:evolve ![re-evolve-v2](/-/media/milliken/blogs/chemical/re-evolve-v2.png?h=226&w=400&hash=48437083968421237817CD35A121215E)
RE:evolve is the epitome of energy, the color of the sun; without it, all life on earth will perish, with it we can power the future. Our collective future depends on the forces of nature, but we must shift our industries towards creating products that bring value to consumers, whilst protecting our planet. But to achieve this, we need to evolve our thinking and look at sustainability through a new, honey-colored lens.
A range of globally leading colorants
With the world returning to a new sense of connection, brands are looking ahead to refresh their image to meet the growing need for positive choices. Milliken’s portfolio of versatile and innovative colorants give you a competitive edge on the shelf across a range of packaging and household consumer products.
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Our eye-catching colarants include
Liquitint™
Colorantes personalizados Liquitint™ que combinan colores dinámicos con una excelente capacidad de procesamiento para diferentes aplicaciones, como el cuidado del hogar y lavandería. Estos colorantes solubles en agua y que no manchan se pueden usar con ingredientes activos más exigentes, así como con aditivos y más altos niveles de perfume.
Liquitint™ Agro
Colorantes avanzados Liquitint Agro para fertilizantes. Esta gama de colorantes líquidos que no manchan proporciona un amplio espectro de opciones de color con bajos requisitos de inventario y fácil mezcla.
ClearTint™
Los concentrados de color ClearTint™ para polipropileno (PP) NX® UltraClear™ aportan colores vivos y transparentes y cumplen con las normas de seguridad para el envasado de alimentos.
Reactint®
Los colorantes poliméricos Reactint® para poliuretano (PU) añaden un atractivo color a los productos sin alterar las propiedades físicas del material.
KeyPlast®
KeyPlast® colorants are a spectrum of bright, high performance shades for a multitude of polymer and resin systems including ABS, PET in transparent, food-contact applications, and other transparent amorphous polymers such as polystyrene (PS), polycarbonate (PC) and acrylic (PMMA).
RESIST™ Colorants
RESIST™ Colorants are high performance colorants, designed especially for coloring engineering polymers such as polyamides (PA), polybutylene terephthalates (PBT), polypthalamides (PPA), polysulfones (PSU), and other high-heat glass filled and flame retardant resins and alloys that perform well in high-temperature processing and application conditions typically associated with high-performance polymers.
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RESIST™ XTR
RESIST™ XTR are extreme performance colorants for advanced engineering polymers. The RESIST™ XTR colorant is a high chromatic orange designed specifically to meet the extreme colorants performance required for demanding applications.